Enhanced creativity, information sharing, and most notably, collaboration among salons, talent and customers. These concepts have led to the development and evolution of beauty-based communities, hosted services, blogs and the Best Salon Search.com directory search engine and social-networking site. Beauty 2.0 is a new version of the beauty industry as it refers to the different ways that salons, talent and customers interact utilizing technology and its infinite possibilities.  

“Beauty 2.0 is the revolution in the beauty industry caused by the move to the web as a spring board, the use of technology as a whole, and an attempt to connect beauty professionals and customers using the internet as a dynamic ever evolving platform." 

~John Capesius, CEO, BestSalonSearch.com